During the development process at Joseph E. Levine's company we condensed the screenplay from a budget of $20-Million to visually recreate the book, to its current budget of $7-Million. More importantly, we calmed the wild side of the story down to a PG-13 Rating for a wider viewing audience, in turn emphasizing the sensitive love conflict while building in a strong anti-drug message.This aspect is a 'first' for rock music movies. Most films in this genre have portrayed drunken and drug-addicted rock stars as heroes. Let's Get Rowdy subtly shows the negative side of substance abuse, thus the beginning of many marketing techniques employed to make the film attract income well beyond a normal box office run.

Aside from being attached to a book coming out prior to the movie, a sound track of nearly all original music designed for collectors to sound like the time period, and two rock singer/songwriters who will tour and make videos employing movie footage while releasing records of their own; the momentum of this project will be further enhanced on a global market scale with a related merchandise campaign.

This aspect will consist of movie and performance tour souvenirs associated with having a real rock singer lead actor who can step off the screen and perform live a singer who plays the much-loved hero in the movie. Further, the movie's marketing and nostalgic appeal can also be attached to one or more restaurants, designed with decor's much like the famous show business tavern in the story. The film also allows an opportunity for a clothing manufacturer to come aboard and use the movie as a vehicle to launch a new product line.

It is also our intention to fill the movie with superstars from the 70's era, not playing themselves because of their ages, rather doing camp, cameo roles like: newsboys, bellhops, bartenders, desk clerks, etc., once again loading the appeal the film will have to people all ages. In addition, using a well known WWF Wrestler to play the Hells Angel in the story adds even more box office demand, much the way WWF star, Rowdy Roddy Piper made the movie They Live work when it was released.

When movies like The Commitments that have no story value beyond the rise and fall of an unknown Scottish rock band can make enough money at a $10-Million budget to demand a sequel without a novel, or any merchandise to promote its success, the potential of Let's Get Rowdy! at a $7-Million budget, its character depth, pains, passions and joys focused around a lovable hero, speaks for itself. Remember Karate Kid? That was a perfect example of how much people love stories about heroes. With a no-name cast that film cost roughly $4-Million to make back then and ended up grossing $75-Million before going to video.

...A novel the screenplay is based upon published worldwide, an original soundtrack, touring pop stars from the film making videos, related musical souvenirs, a possible restaurant chain and clothing line launched with the film, and my willingness to do endless book signings, TV and radio shows as an insider who personally witnessed the Beatle days, certainly makes book and movie sales much more financially secure than simply making a movie, releasing it and crossing your fingers that the story alone was strong enough to carry it.

Respectfully,

Michael James Martineau